Social media has changed the roadmap of showbiz journalism for the worse. So what does the future hold for PR? I started my own firm after I left writing...and here's what I've learnt so far!
Spot on! I am a journalist AND I run a vintage fashion website. When the Daily Mail and The Telegraph mentioned my website in the same week I didn’t see any difference in sales. But when an Instagram influencer tagged a bag of mine (I didn’t even realise it was her that had purchased it) my website hits and sales were unbelievable. If I could afford to pay for influencer marketing I absolutely would.
Power has gone from trained writers to marketers! Which is what the best influencers are in reality - brilliant salespeople! Happy to read your Substack as it is my world. PS: I was a Sun journo with Piers etc #differentworldnow
Interesting read and I agree about traditional print but I feel like digital PR is the obvious gap here. A celeb would be a gift to what I do, endless opportunities for coverage outside of traditional interviews and you build backlinks to their website/product/book, whatever they are selling. For the Bodycamp brand, a digital PR strategy would mean increasing enquiries long term, not just after one celeb insta post.
Thanks Jess. Yes, don't worry. Digital is obviously super important and we've been doing a lot there. I personally prefer digital - it's there for google searches for life then, eh. Not to mention pay walls for Times/Telegraph meaning pieces there have zero effect online. It's a tricky conundrum tbh.
When I was doing PR for a legit theatre, it was all about the relationships I cultivated. Now, the PR person on my last movie put something a post on social media and considered her job well done - and done!
MY BONNIE! HIYA. It's amazing how much it's changed isn't it. So many agencies doing this sort of thing and thinking it's a good job. I've had to "mop up" some of the bigger agencies jobs for clients when they've spent a huge amount of money and received nothing good for their brands. It's not rocket science. Fortunately, I'm a dab hand with a mop ;-)
Spot on! I am a journalist AND I run a vintage fashion website. When the Daily Mail and The Telegraph mentioned my website in the same week I didn’t see any difference in sales. But when an Instagram influencer tagged a bag of mine (I didn’t even realise it was her that had purchased it) my website hits and sales were unbelievable. If I could afford to pay for influencer marketing I absolutely would.
It's depressing in some ways. As the power has gone from press exposure. But I guess we all have to move with the times, eh. Thanks for reading x
Power has gone from trained writers to marketers! Which is what the best influencers are in reality - brilliant salespeople! Happy to read your Substack as it is my world. PS: I was a Sun journo with Piers etc #differentworldnow
Interesting read and I agree about traditional print but I feel like digital PR is the obvious gap here. A celeb would be a gift to what I do, endless opportunities for coverage outside of traditional interviews and you build backlinks to their website/product/book, whatever they are selling. For the Bodycamp brand, a digital PR strategy would mean increasing enquiries long term, not just after one celeb insta post.
Thanks Jess. Yes, don't worry. Digital is obviously super important and we've been doing a lot there. I personally prefer digital - it's there for google searches for life then, eh. Not to mention pay walls for Times/Telegraph meaning pieces there have zero effect online. It's a tricky conundrum tbh.
When I was doing PR for a legit theatre, it was all about the relationships I cultivated. Now, the PR person on my last movie put something a post on social media and considered her job well done - and done!
MY BONNIE! HIYA. It's amazing how much it's changed isn't it. So many agencies doing this sort of thing and thinking it's a good job. I've had to "mop up" some of the bigger agencies jobs for clients when they've spent a huge amount of money and received nothing good for their brands. It's not rocket science. Fortunately, I'm a dab hand with a mop ;-)